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With the huge growth in demand for touchscreens, it’s easy to forget the central role that advanced potentiometers continue to play. Menu-driven electronics put rotary potentiometers at the very heart of the operating system.

Click-to-confirm potentiometers enable users to control virtually everything in a system with a single knob…rotate to choose the menu function…then push to select it. These menu-driven systems can be found everywhere from entertainment systems to prestige cars. They are beautifully simple and intuitive. Forget the instruction manual – just turn the knob and click ‘OK’.

The tuning knobs for these potentiometers must be as elegant, sophisticated and robust as the systems they control. If that one tuning knob controls everything then it’ll be the one that users handle most. So it must be something special, both aesthetically and ergonomically.